The incident took place in front of a temple in Bhavnagar city of the state, Times Now reported on Monday.
According to the report, bride Hetal fell ill and collapsed while performing wedding rituals beside Vishal, the groom.
She was rushed to a hospital where she was pronounced dead.
However, the family decided to proceed with the marriage celebrations and suggested that the younger sister should be married to the groom.
The bride's body was reportedly kept in morgue until the marriage was solemnised.
Terming the incident 'very sad', corporator of the city Laxmanbhai Rathore asserted that the members of society convinced the family to set an example and not send the bridegroom “empty-handed” even though the family of the bride was devastated by the death of their daughter.
